"Monogamy is a failed experiment," declares Noel Biderman, a married father of two, in a recent interview with Bloomsberg Businessweek.
This statement may seem rather contradictory, but be not alarmed: this is all part of his brilliant new business venture, AshleyMadison.com. Mr. Biderman is the CEO of this company dedicated to helping people who've lost that spark in their own marriages. Yes, it's the unoriginal idea of paying to cheat on your spouse.
According to Mr. Biderman, (whose picture in the magazine article features him playfully placing a finger over his lips to signal "Shh!") this Australia-based website supposedly grew out of a concern for equal rights for women and men. Spending a few weeks in Australia, Mr. Biderman observed native women's apparent discontent with only men having outlets to play around.
"I think women down there have a view of the world that men have all these playgrounds--brothels, strip clubs, massage parlors," he said in his interview. "And they have nothing."
So, out of a concern for these underprivileged females, Ashley Madison was born. Mr. Biderman hit the jackpot early on. When the site was launched in 2010, 40 percent of the users were women.
But I have to ask, what would Mr. Biderman do if his wife started using this site to cheat on him with anonymous men? I do not know Mr. Biderman's personal values, but perhaps he would not find this a problem, since he is after all in this kind of business.
Again, what of his children? Lots of children want to grow up to be like their daddies, or at least enjoy telling their friends what their daddy's job is like. How on earth are the Biderman Jr.'s expected to grow up normally, and look to their father as a role model?
Mr. Biderman seems to be living a contradiction.
What do you think?