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March 08, 2011


A Man

If you had visited the web site for the game, you would have seen that the game is rated M17+. Essentially meaning that this is a game targeted at the main gaming demographic, young men between the ages of 18 and 35. Combined with the apparent age of the "moms" in the advertisement, I would say you're taking the ad far to seriously and that is more of a joke than an actual claim of maternal hatred.


Now "A Man," would your mom want you to comment anonymously on the Internet, or take more responsibility for your views?

In all seriousness, if it is a joke, it's not a funny joke--so I agree with Koni on this one. Must we accept all ads unthinkingly, without challenging the underlying messages? Just because it's rated 17+? I don't think so.

Cady Driver

Just b/c a child is "legally" old enough to make his or her own decisions doesn't mean that the wise advice of parents becomes obsolete. If my son were choosing to play that game, you can guarantee that I would speak up about it and warn him.

I disagree with you, A Man. (and not to go off on a rabbit trail here, but Emily has a point about your anonymity) The media has a huge influence in shaping how our culture thinks and acts. It's not a joke when the love of a mother for her son is degraded or mocked simply for the sake of selling a stupid video game.


Far from justifying the demonization of mothers, I think it is important to recognize that "Your mom is a square" is a really old argument and point of advertisement, not a brand new one unique to 2011. I am not a fan of violent video games, but I think there is sometimes a tendency to get caught up in feeling like this moment in time is the evil-est moment ever, when in fact there has always been evil, and championing the idea of ignoring old people is not really a new trend.

A Man

"Now "A Man," would your mom want you to comment anonymously on the Internet, or take more responsibility for your views?"

First, I'm an adult, my opinions and viewpoint do not need maternal approval. Second, this is a pretty weak argument from authority. What does my real name (the only information I would even remotely consider using on a random internet forum) have to do with the veracity of my argument? Nothing. And someone who's post is essentially signed with as much information as mine (you assume I'm a man, I assume that you're a woman and might be named Emily) calling me out on my anonymity and taking responsibility for my views is laughable at best and I frankly find it insulting and it has nothing whatsoever to do with the issue at hand.

So to the actual issue at hand.

"In all seriousness, if it is a joke, it's not a funny joke"

Be that as it may. You don't think it's funny, but you are exactly not the person that the ad is targeted to, unless you happen to be a man between 18-35 who's anonymously posting here under the pseudonym Emily. I find it vaguely humorous, but am suspicious that EA is not trying to sell the game on it's visuals or gameplay.

"Must we accept all ads unthinkingly"

No. Strawman. No one is claiming that. But in response, should we reject all ads unthinkingly? In my opinion the original poster did. She admittedly never went to the games web page, never thought about who the game was marketed to and doesn't give any indication that she did anything but reject it out of hand.

"Just because it's rated 17+? I don't think so."

This is a game marketed to adult males. It's marketing isn't obscene or overtly sexual. Should this add be banned simply because it makes a joke that you don't find funny? That seems to me to be quite the Slippery Slope.


AM, do you think there is a difference between posting a writeup on a blog that states that you find an ad distasteful, and claiming that the ad should be banned? There's a wide gap between those two things, one of which Koni actually wrote and one of which she absolutely didn't. I think professional wrestling is about the dumbest thing ever, and I would openly state that in a blog post, but I would never suggest that it should be banned. I know that other people's tastes vary from mine.

I think that what is at the heart of Koni's post is an instinctive recoiling from the idea that it is cool to disrespect your own mom. On that point, I can agree with her. Even if she hates first-person shooter games, mom did grow you in her womb and give you life. A little respect would not be out of place, even if you are 17+.


ok Hi. I'm Koni and I wrote this post. I have a couple thoughts.

- Yes the game supposedly on paper is for "17 plus" but in real life who is gonna play this game? Little boys who wanna be cool and grown up. I also saw this ad on NFL network. Who watches NFL network? young boys...boys of all ages and younger ones are gonna see this ad. I know from my own experience i was totally influenced my media when i was younger. I didn't think i was at the time but looking back i was. so i now things like this will have an effect on children.

- yes the moms appear older but it is highly possible for women of this age to be mothers of teenagers because of social child birth patterns since the 70's and all the stuff you learn in soc. classes.

I wrote this post because i was bothered by the idea that an ad company would openly use parental dissaproval to sell something as opposed to doing it subtly like in the past.


"- Yes the game supposedly on paper is for "17 plus" but in real life who is gonna play this game? Little boys who wanna be cool and grown up. "

No, this game is going to be played by boys whose parents are irresponsible. Stores will not sell M or NC-17 games to underage kids, especially actual children. The amount of legal and financial trouble it can cause a store has lead to all major retailers of video games to adopt that policy. This is not a case of the game being actively marketed to kids. The problem isn't the video game company, they are following the self-imposed (and sometimes contradictory) guidelines of the ESRB. Kids don't get their hands on M rated video games because of shifty store clerks, they ask their parents to buy them AND THEY DO, often time without bothering to research the title. All these laws and guidelines (which are now bordering on censorship of free speech) are because of crappy parenting.

Robin Goodfellow

Koni, I respect you.

That being said, I also approve of this ad.

I watched the ad, as well as a trailer for the game, and the ad is very accurate... about the gruesomeness.

However, I need you to consider that my respect for [my] mother is not synonymous with seeking her approval.

It's part of what being a man is. At some point, you fully cut the umbilical cord, doing your own things, for your own reasons. Now, if your [mother] did a good job, she trusts you to do what's right, and will leave it at that. Mothering fails when it's employed via imposition rather than respect, which only causes resentment in the end.

For a fuller, and qualified explanation of this (though it risks betraying my own gender...), please read this article:


To put the game and its ad into context, try combining that article, with the need to embrace one's (Jungian) shadow* as a guy, and you should come up with something less offensive.



Or simply ask your father how he'd feel about the idea of a momma's boy marrying you. Chances are he'd want your husband to side with you, over his mother "approving" of you.

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