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February 15, 2010



That reminds me of a breast cancer awareness bumper sticker I saw the other day that said "Save the Ta-tas". I thought it was extremely distasteful and had sort of a sexist undertone to it that seemed to say the only reason we want to help prevent breast cancer is for sexual reasons.
Has anyone else seen that one? What are your opinions?


i think i was one of the last women on facebook to learn of this conspiracy. i'd like to think that i have a fairly good sense of humor, but i found the 'post-your-bra-color-to-promote-breast-cancer-awareness' scheme quite offensive.

1st thought: 'what adolescent boy thought up this gem of an idea?'
2nd thought: 'how on earth does publicizing details about your underwear promote breast cancer awareness - or even support women who have suffered this painful journey?!?'

more and more, i see women sacrificing their modesty in the name of 'a good cause': environmentalists protesting topless in order to save trees from logging crews; PETA supporters posing/protesting nude to prevent cruelty to animals. it seems that using one's sexuality is the best way to draw attention to the important issues. or is it? according to male conduct (and opinion), the important issues do so easily get lost behind the distracting fair forms of these earnest women... and distraction tends to impede reformation.

no, i didn't post my bra color on facebook.


I agree with Christy--that's really in poor taste.

Great post, Melissa!


I made a similar observation here: http://cygsphere.blogspot.com/2010/01/dont-call-it-awareness.html


Didn't post mine either. I don't see it as a modesty issue, but I see it as dumb.."Raising awareness," really? Not to mention potentially offensive to survivors. Great post.

WhyMommy (Susan)

Nicely said. I just didn't see the point.

And in response to your first commenter, Christy, Save the Ta-Tas? I always want to scream, "Ta-Tas? Save the WOMEN!"

Great post, and thanks for the mention!

Amy Reardon

Thank you so much. I couldn't agree more. I didn't think it was helpful or dignified to announce the color of your bra. Like you, I felt it made a game of something serious.

Also, I'm so glad to read the thoughts of Christy, above. I'm upset at the "Save the Ta-Ta's" campaign. If I ever get breast cancer, I hope that people will value my LIFE, not my "ta-ta's." For those women who have lost their breasts but, thank God, continued to live, I would think it would be such an insult—as though they are somehow less valuable because of their mastectomy. Can you imagine a similar slogan regarding prostate cancer? I doubt it.


Thank you, Melissa. My grandmother died of breast cancer, and I know she would have found such "awareness" to be offensive. You state very eloquently what went through my mind when the whole thing happened. Not only was it distasteful, it was also immodest: my husband commented to me that seeing people post their bra colors made images go through his mind that he diligently fought against -- but why put men through that at all? Both my mother and I find the "cool" breast cancer awareness tag lines distasteful, imprudent, immodest, and sometimes offensive. Post your bra color? Feel your boobies? Save the ta-tas? What has our world come to when we refer to such a serious and life-threatening illness in such light and frivolous terms? People nowadays need to learn what it means to be respectful and reverent; this is a perfect example of how that has been lost by many in our generation.


The first of several Facebook email messages I received inviting me to take part in that meme didn't mention anything about it being for the purpose of raising awareness about breast cancer. I didn't participate; if the purpose happened to be in that email, I still would have refrained from joining. Raising awareness about a disease would be the last thing such a silly game would accomplish. Also, I think one must always think before jumping into something, whether or not it's just for fun. State the color of my undergarment? I don't think so. Divulging such information (whether it's in a face-to-face conversation or on cyberspace) is in poor taste, even though the men wouldn't know what the women were talking about.

I'm happy to know there are others who didn't simply go with the flow as far as this meme was concerned.


I am so relieved to know that I am not the only one offended by some of these "awareness" campaigns. I did not post my bra color on Facebook, because I thought it was a bit crass and yes, immodest to do so But one thing I did not even think about was that it might be offensive and hurtful to a breast cancer survivor. Thank you so much for bringing up this issue.


I put "like I'm telling you?" as my status during that campaign. I didn't see a point to it because your underwear is no one's business except your own.


"So I guess the next time someone starts attacking you for your modesty, just tell them to lighten up"

Very well said!


I completely agree with you and I'm glad you said something. It's not funny, especially if you've dealt with such a circumstance. But even if people haven't had that in their life, to me it still seems extremely immodest - like many of your posts say, why are personal things not kept personal anymore?

Gena Combs

Not for nothing-

But I'm a survivor to, not my grandmother- though she did have uterary cancer and a number of other female problems, but me. And for my part, ANYTHING that raises awareness, money, time, or even a faint smile, for someone undergoing such a painful, embarrassing, situation, including the treatment and the disease both is a hint of good news.

Facebook is known to send out memes like that that are accompanied by an advertisement wherever that meme's programmed response shows up that donates a portion of it's advertising revenue to the foundations for which the meme is supposed to generate awareness. So not only did the women that you made fun of and wasted your rage on generate awareness, they generated financing for the doctors who are working hard to find a cure.

And yes, radiation therapy sucks, and losing your boobs suck- I went from a C to less then an A myself- but that doesn't make me offended when someone talks about their bra color- because that would be crazy sensitive. If you're really that sensitive, then you have crossed the line from "survivor" to "professional victim".

Now what really sucks is trying to pay off radiation treatments (which can run into the thousands) and all the other treatments (the meds can run $100s a month) with less support from organizations that are set up to help us, because people are out there bitching about their ad campaigns. If I had to strip naked and shake my tits to get the money to pay for my loved one's treatment, then I would. These women are helping us- and I'm insulted that you would insinuate that they aren't.

Melissa May


Thanks for sharing your point of view. I empathize with your position. My mother was diagnosed with breast cancer this spring and underwent a lumpectomy and radiation. Three years ago she underwent months of chemo and radiation and had portions of several abdominal organs removed because of cancer. It was so rare that the doctors never even gave her a name for the type of cancer she had.
After this most recent round of treatment for the breast cancer, her medical bills are huge. She's taken on extra work to help pay them. I'm helping her sell various donated items online to raise money too. Individuals have also donated a bit to help her out, but mostly it's left up to her.
She and I have talked about this issue and even now that she's gone through treatments and is stuck with the bill, she still wouldn't compromise her position.
This isn't an either/or situation. It's possible for breast cancer research and fund raising to continue and thrive without the tackiness. If other diseases and causes can raise money and encourage awareness without compromising the dignity of those whom they are trying to support or reach, then certainly breast cancer organizations can too. Why is that asking so much?


I love this. You are absolutely right.

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