Remember back in the good old days when you could turn on a television and not have to hear the words "erectile dysfunction"? My husband and I decided to take the kids out today for a Sunday morning brunch at a nearby kosher Dunkin Donuts. There was a large flatscreen television hanging on the wall and we got stuck at the table right beneath it. As we were all happily munching on our egg and cheese sandwiches, a commercial came on advertising Cialis, a medicine for erectile dysfunction. My four year old and two year old daughters thankfully did not pick up on the many times the words erection, erectile and sex were mentioned in the commercial, but my husband and I could not believe our ears.
I really don't get it. I don't get why the Cialis has advertise on television in the first place. In the good old days, you would just get a drug prescribed to you by your doctor because you needed it and not because you saw it on tv and had to have it. But even if they did advertise on television - couldn't it be done in a more discreet way? And couldn't the commercial be on late at night when children are sleeping?
My husband and I do as much as we can to shelter our little girls. We don't have a television, we only let them watch selected videos, but do we now have to start screening which stores or restaurants we frequent? (We're already kosher!) Isn't a child entitled to grow up and not have to wonder what an erection is for at least a little while?
I'd like to know how the brilliant people at Cialis would suggest answering a young child who saw their commercial and wanted to know what erectile dysfunction is - maybe they can include those instructions on the box!