It certainly has been a while! Just after my last blog, I traveled to Hong Kong to do some research for my senior thesis, which is on religion in China. It was a successful trip. Needless to say, however, I have been busy with lots of work since then, so please excuse my long absence!
On a recent trip to New York, I walked by the large Victoria's Secret store on 34th street, only a few blocks away from Penn Station. Above the store was a huge billboard, with women advertising this holiday season's line of lingerie. As I walked by, I could not help but notice that on the revolving glass doors leading into the store were life-size pictures of women in "santa" style lingerie, posing in an "I'm naughty, not nice" type of fashion. One picture was the back side of a woman wearing a thong.
As I walked by, I could not help but think how many millions of young children, boys and girls, must pass by that building every day. So many children are being brought up in a world where sexuality is exploited and sex commercialized, as if it is just another object to be advertised and sold to the consumer. Ironically, despite the store's name, Victoria's Secret uses advertisements that actually reveal the secret and remove the mystery of female sexuality -- and in a way that degrades and objectifies women rather than truly promoting their beauty. In my opinion, this not so subtle message needs to change, both for the sake of women and for children.
But with women's lingerie being the product Victoria's Secret sells, how might we suggest an alternative advertising technique? More specifically, is there a modest way to advertise underwear and lingerie? With modesty including not only physical presentation, but also attitude and behavior, is the problem more the sexy and provocative attitudes assumed by Victoria's Secret models, or is it the mere presentation of the lingerie itself?
Thanks for your input!